Description: Creativity and Functionality plays a vital role in your website. Focusing on one more over the other can cause the downfall of your site. This post is to inform you about how to balance these two things.
Importance of Creativity & Functionality
As a web designer or developer, you know that it’s important to create a website that is both creative and functional. A creative website will stand out from the competition and attract visitors, while a functional website will provide users with a positive experience. Balancing these two will make your website rank the highest in SEO. Meaning more people will be able to locate your work.

Creativity
Creativity is how your design looks and feels. This can affect how you interact with your audience and your customer’s experience when visiting your website. This will make them visit your website more in the future. A website with good creativity can boost the amount of users you get on your site.
Ways to Boost Creativity

Colors: Use colors that are appealing to the viewer’s eyes. They are attracted to a color combination that soothes their eyesight rather than blurs their vision. This will improve customer experience.
Create new combinations: Create new and interesting design patterns or graphic design artwork using a combination of your existing work—Remix different elements used in the past to create something new.
Add Personality: There is nothing wrong with adding your personality to your website. It just makes it more unique and your website feels more alive. This also lets your audience know the type of person you are.
Functionality
Functionality is making sure your website functions properly. The task of functionality is to make sure that your website does the tasks that it is required to do. Examples are Search, Online Forms, or any other interactive designs. If your website functions the intended way, users will find it useful and make it their prior way to learn information.
Ways to Improve Functionality
Use Images: Try putting images inside your website. So there is a visual illustration of what you are informing the user about. It will make your website less boring and not fill the site with just words.
Solving 404s Error: When your user clicks on a link it doesn’t take them where it is supposed to, but instead to a 404 Error. This will make them trust your website less and make them feel like they wasted their time.
Improve page speed: People don’t like it when websites don’t load swiftly. A slow website can negatively affect your SEO ranking. Improving how fast your website loads will improve its overall functionality.
Organized navigation: If you fail to have an organized navigation bar, then this will make people frustrated while trying to travel to a different location on your site. A good navigation bar can make a user’s experience smooth and swift.
Conclusion
In conclusion, there are two main factors to having a good website. The two factors are Creativity and functionality. Finding the sweet spot between these two will result in a high rank in SEO and an AWESOME website. Creativity is how much thought you put into creating your website. The functionality is if your website works the way it’s intended to. There are many ways to improve them, whether it’s by using colors, and images, adding personality, or solving issues with the site.